Joe CookThis article breaks down what’s actually happening across commercial real estate — from the resurgence of retail real estate to the stabilisation emerging in select office markets — a
Joe CookMost leadership failures don’t begin with bad data. They begin with decisions made against conviction. This piece explores what I’ve come to call the “conviction test” — a question that cuts through pressure, noise, and external expectations
Joe CookCommercial real estate is falling behind in AI adoption—but that gap may become the biggest opportunity of the decade. This article explores why only 25% of CRE firms qualify as AI leaders in 2026, how early adopters are building structural advantage
Joe CookTurned down a multi-million dollar deal—not because it was bad, but because it wasn’t aligned. Years later, the lesson became clear: the hardest decisions in building anything aren’t about risk, they’re about meaning.